Hidden Hemlock

Brand Identity Expansion, Packaging

Hidden Hemlock, a brand from Western, MA, who specializes in small-batch, whole flower approached Calyx Containers with a vision for their packaging. Equipped with only a logo, they sought designs that would launch their brand and communicate the quality and craftsmanship behind their product.

I worked closely with the two owners to develop packaging that embodies the values of Hidden Hemlock: simplicity, quality, and authenticity. Prioritizing a bold, yet clean aesthetic, we ensured the logo remained the centerpiece. The deep purple, their signature brand color, was strategically utilized to evoke a sense of richness and sophistication, further emphasizing their premium product.

The final design reflects a craft-inspired look, resonating with connoisseurs who appreciate quality and authenticity. Through thoughtful design, I transformed the packaging into a powerful brand-building tool, showcasing Hidden Hemlock's commitment to organic practices and small-batch excellence.