I had the pleasure to revamp the Calyx Sample Kit with fresh designs, a critical selling tool that showcases the product line up to potential customers. Each kit features a unique design that highlights the product through thoughtful print effect applications.
The final deliverable includes four distinct designs, each evoking a unique mood and categorized into a good/better/best presentation format, aiming to reach a wide range of brand aesthetics. This strategic approach not only captures a larger audience, but also effectively communicates the versatility of each offering. These designs were fitted to each size and product, and used in the '24 product photoshoot.
Art Direction: Nicole Erickson
Photography: Evok Media
Photography: Evok Media
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