Sample Kit Revamp

Strategy, Marketing Design, Packaging

I had the opportunity to revamp the Calyx Sample Kit, a pivotal sales tool designed to showcase the full Calyx product lineup to potential new customers. Each kit features a variety of packaging types and sizes, brought to life with entirely custom, distinctive designs and thoughtfully applied print effects that highlight the unique characteristics of each piece, to increase sales and inspire customers on the possibilities of decoration applications.

The final deliverable included four fresh, custom designs, each crafted to evoke a unique aesthetic and organized into a good/better/best presentation format. This strategic approach broadened the kit's appeal across a diverse range of brand aesthetics. I was deeply involved in every stage of the process, from concept development, production and photoshoot planning, ensuring every detail aligned with Calyx's vision, designed to drive increased sales for both labels and packaging solutions.

Art Direction: Nicole Erickson
Photography: Evok Media