Calyx Cure is a cannabis curing solution that enhances repeatability and consistency in post-harvest planning, delivering reliable results without any extra steps. This product needed a tailored look for it's stock design, essential to communicate its purpose, and potential buyers' eye.
I had the pleasure to own the art direction for this product, creating a custom pattern that serves as a signature identifier, along with a carefully selected color pallet and typefaces to build a well-rounded visual language that reflects the custom technology and quality within the product, including its unique, breathable film that eliminates any extra steps in the curing process.
Copy by: Nicole Erickson
Packaging Collaboration: Calyx Production Team
Product Design: Peter Andersson
Packaging Collaboration: Calyx Production Team
Product Design: Peter Andersson
Clear side gussets allow easy viewing during curing and space-efficient sideways storage.
VISUAL LANGUAGE
The Vapor Drift pattern features abstract droplets that symbolize the science behind curing, specifically the processes of evaporation and moisture release. The upward movement of these droplets, purposely positioned upside down, work to dispel any misconceptions about excessive moisture, always striving toward achieving the perfect cure.
PACKAGING
More than just a design, this pattern is the signature look for the stock pouches. The color palette blends familiar canna-classic earthy tones with fresh, modern pops of color, capturing a mix of traditional, yet tech-forward look.
A large objective for the stock design was to strike a balance aesthetic and user education, allowing a visually pleasing reference to the product benefits, alongside instructions that users can reference on the bottom of the bag.
Custom Icons on Back
Instructions on Bottom
Thanks for looking!
