Calyx Containers tasked me to create an interactive presentation in StoryDoc, a dynamic platform that moves beyond traditional slide decks. Designed to launch CalyxFX—Calyx’s print and manufacturing facility, this deck showcases the extensive range of packaging decoration options and how they can be integrated into a brand. From initial sketches and content outlines, to image manipulation and custom graphics, the presentation came to life after a quarter of relentless iteration.
With an end result of a versatile resource for both Sales and customers, this piece combines examples and supporting data to empower team members to up-sell, and serve as a comprehensive tool for guiding current customers and introduce new leads to the diverse possibilities of Calyx's unique library of print decorations.
Art Direction + Copy: Nicole Erickson
Photography: Evok Media
Photography: Evok Media
HP Indigo Educational Graphic
Standard vs. Variable Printing vs. Hyper Customization
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