Solaris Cannabis approached the Creative and Marketing team to collaborate on logo concepts for their new luxury brand, Onyx & Opals. Working alongside fellow designer, Ruby Rose, we created a unique stylescape to present to their team, aligning with their aesthetic vision of exclusivity, trustworthiness, cutting-edge design, and a futuristic, sexy vibe. The creative direction was inspired by the feel of a dark, exclusive nightclub filled with flashes of light and color—the modern standard for a high-level brand. The team immediately signed off on our direction, where we then each dove into logo concept creation.
Art Direction: Amanda Abramo, Nicole Erickson
Design Collaboration: Ruby Rose
Design Collaboration: Ruby Rose
Hand-drawn and digital sketches reflecting the brainstorming and type exploration behind the logo design.
CONCEPT HIGHLIGHTS
The logo features 100% custom-drawn typography, uniquely crafted for Onyx + Opals, incorporating the client's desire to feature snakes as a their key design asset. I paired this exclusive type with a fresh take on the iconic twin ouroboros, representing infinity as the snakes wrap around the central stone.
The snakes’ heads are derived from the petal-like shapes of the 'X' and 'Y' letterforms, creating a seamless visual relationship between the logo and its typography.
As an added detail, the negative space in the center of the 'O's subtly forms snake eyes, a hidden easter egg that deepens the connection between the logo's typography and its snake motif. This concept captures the sleek, modern essence Solaris envisioned, blending timeless symbolism with bespoke design.
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