At Calyx, I had my hands on all things design for Marketing—from eye-catching social media content and targeted email campaigns to trade show assets, and polished print and digital ads. Each project is crafted to strengthen Calyx's brand presence and captivate their audience, balancing creativity with unique, strategic design. This page highlights a range of my work across different campaigns during my time at Calyx Containers.
Art Direction + Copy: Nicole Erickson
DIGITAL ASSETS + SOCIAL MEDIA
Calyx utilized paid media with MJBizDaily Campaign showcasing the benefits of adopting CalyxFX's invisible ink in email, social, and digital ads.
MJBizDaily campaign with e-blast and digital ad positions Calyx as a trusted partner, spotlighting reliability and strategic support beyond standard packaging.
DIGITAL PRODUCT CATALOG
PRINTED MARKETING MATERIALS
Fat Nugs magazine's Travel Edition features an ad for Calyx's launch of Concentrate 2.0 glass.
Calyx's Quality Standards one-pager, featuring key information on the commitment to excellence and rigorous quality control, front and back.
TRADESHOW GRAPHICS
2024 MJBizCon Exhibitor Booth graphics
MJBizCon 2023 window graphics on the second-floor windows, visible from the show floor.
Booth graphics and roll-up banner designed for the 2024 Flower Expo in Greenfield, MA.
Thanks for looking!
